Härskarteknik – den fula vägen till makt (Mastery Techniques – The Ugly Road to Power).
Elaine Eksvärd defines eight main types of mastery techniques using people’s own stories as examples. She also shares private experiences, and using humour and warmth offers suggestions on how we should deal with difficult situations. In this revised edition, there are entirely new examples of rhetorical devices. All those that suffer from a fear of conflict that seems to afflict the entire Swedish nation now have a handbook instructing them on how to say difficult things nicely, and also how to see through the nasty types. Keep in mind that the best way to prolong a conflict is not to address it.
Surely, you have experienced it before: The generation clash. The period of our upbringing leaves its mark on our values and characters. That is why we are so different. However, there is a way to master the generational codes and communicate across the generation gaps.
In this book, Elaine Eksvärd maps out language, culture, historical events and other factors that have had an impact on each generation. You will get to hear some amusing and memorable stories about how it was to grow up in Sweden from the 1930’s onward. What kind of music did people listen to back then? What kind of clothing did people wear? What films did people see? What words and expressions are typical for the various generations? This is a book where the reader can both laugh when recognising his own generation, but also learn how other generations think and their frames of reference depending on background and upbringing. You may find this very handy both in your professional and personal life.
Anyone following the advice Elaine’s gives in her book can hardly avoid become a good speaker and a stimulating conversationalist.” Lennart Hellspong, professor of rhetoric.
This is a modern rhetorical book that brings rhetoric down from the podium and into everyday life. It shows you which conversational techniques can turn you into a social genius, how to get people to like you in three minutes and how you can use colour strategically in order to influence. This book teaches you all this and much more. The goal is to get you to learn the art of getting people to listen to you!
Elaine Eksvärd is one of the most often commissioned rhetoric consultants in Sweden. Among her commissions, she has served as a rhetoric expert for Swedish National Television and the Aftonbladet newspaper as well as during the 2010 election. She is also the author of the best selling Härskarteknik den fula vägen till makt and the book entitled Du är din generation.
Excerpts from the book:
– How to get people to like you in three minutes
– Conversation techniques that make you a social genius
– How to influence the reptile brain – Strategic choice of colour
– The art of saying difficult things tactfully
– The art of seeing through what people say
– The key to successful presentations
– Argumentation techniques – How to make others feel like winners, even though it was you who won.
And much more…
As an entrepreneur, you can also buy the books through Gustav.